Mercedes Benz USA / A Bird's Eye View

Thread had the privilege of partnering with Mercedes Benz USA. Working with director Scott Zacaroli, we captured drone footage and BTS lifestyle photography for the release of the all-new Mercedes Benz EQS SUV. Filmed on the DJI Mavic 3 Cine, the composition of each shot needed to be perfect to keep the EQS central as the hero, especially in the rugged off-road scenes. When capturing drone footage, we also pay attention to the energy and movement of the rest of the cinematography to be sure it seamlessly fits within the edit.